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Case Study #1 - Crossfit "Box"

The challenge

A Crossfit box (gym) owner was looking for ways to improve how he and his staff interacted with their clients. Their fundamental objective was to ensure each client could progress with their personal crossfit goals both safely and efficiently.

The desired outcomes

  • A simple way to record goals for each members
  • A more automated process for tracking progress that didn’t take away from the personal touch between coach and member
  • A system that kept clients’ focused on their goals even when they weren’t at the “box”
  • A feeling for the member that their coaches really cared and they were getting value for money by being a member
  • A higher success rate of goal achievement for members and therefore, a greater commitment long term to crossfit.

The solution

Stage 1:

Lifetick was deployed initially to the staff so they could understand how it worked and experiment themselves. This would give them confidence when working with their members. Each staff member could enter their own goals and work through the S.M.A.R.T. process to fully understand the best way to “frame” their goals… a critical first step on the path to achievement. From there, they could each explore the journal capabilities (capturing personal thoughts on their day to day mood and motivation levels) and generate graphs from individual “Trackers”.

Stage 2:

After the initial familiarisation period, the owner then offered a trial to a few long term customers. Together the coach and member could set about creating the goals most suitable for the member. In this instance, the box owner felt it was important for the individual member to set their own goals in Lifetick as they wanted them to take as much ownership as possible. Lifetick was marketed as something they should drive with the guidance of the coach so it made sense for them to put the members in the driver’s seat. Over the course of a month, the members were able to give feedback to their coaches and the coaches in turn could do the same for the owner. This helped shape the way in which the organisation would use Lifetick and also interact with members through it.

Stage 3:

The final stage was the broad rollout to all members. It was promoted as a free service for members and entirely opt-in. Once per month the box runs an information session for new members so they can get a better idea of how Lifetick can work for them, but equally, if a member wants to begin immediately, they don’t have to wait for the information night. To date, by far most members opt in. However, not all continue using Lifetick after the initial creation of goals. It is not pushed by the organisation and this ensures members are happy regardless of whether they use it or not. Overall, coaches have felt more in tune with their members’ progress and motivation whilst members are feeling more accountable to themselves and committed to their goals.

The feedback

The ease of creation and updating of goals was the biggest benefit for both coaches and members. Furthermore, as the membership grew it became much easier for each coach to quickly “check in” on member progress. By doing a quick 10 minute review of Lifetick every night, each coach could keep in touch with their own members’ progress. This gave them a headstart when they next saw the member as they were already on top of the progress. The members responded positively because they felt they were getting a more personal touch. This further inspired them to keep pushing toward their goals as they didn’t feel alone in trying to achieve them.

An interesting an unexpected development was the utilisation of the “Supporting” feature in Lifetick. Members who were active users of Lifetick discovered this feature without actually hearing about it from staff and through their own volition asked other members if they wanted to be “supported” and would be willing to support them in return. This gave a more community feel to the achievement of goals and it meant that not only were coaches tracking a member’s goals, but members were tracking and cheering on each other. Lifetick offers these supporters the ability to view and comment on goals and progress so it kept everyone even more focused than before.

Our take

The staged introduction was a smart move by this company. If you want your staff to succeed when working with your clients then you need to ensure they not only have the tools to succeed (education, experience and systems), but also the education on Lifetick itself. Having them confident in the use and outcome of using Lifetick, ensured they had confidence to work with their clients. It’s definitely worth taking the time to ensure your people are confident. Lifetick is a simple tool and that’s why it’s effective. However, everyone has their own learning curve, so it’s best they are guided through it at their own pace.

Furthermore, at Lifetick, we have noticed that creating more links within an organisation increases the chances of success. The discovery and use of the Supporting feature added greater depth of connection between users and this keeps everyone “bought in” to the process. Like anything associated with goal achievement, it is always going to be hard, so the little things you can do to keep yourself focused and connected will go a long way toward ultimate success.